In the world of digital advertising, media buyers must be extremely careful when choosing payment methods for advertising campaigns. One of the most important factors to consider is the Bank Identification Number (BIN) of a payment card.
BIN, also known as Bank Identification Number, is a unique set of digits used to identify specific information about a credit or debit card. Typically, BINs represent the first six digits of a card number and are assigned by the issuing bank. BINs are used by financial institutions, merchants, and card networks to verify the authenticity of a card and route transactions to the appropriate bank for processing.
BIN plays a critical role in assessing the trustworthiness of a payment card. This means that media buyers must be very careful when choosing payment cards for ad campaigns, as a card with a poor BIN may lead to the risk payment bans of advertising accounts.
There are many myths and misconceptions surrounding BIN in media buying. One prevalent myth is that using a "free virtual card" or a "free VCC" will not result in account bans. This is untrue, as these cards usually have poor BINs and are often linked to fraudulent activities such as black hat affiliate marketing or attempts to scam tech giants by not paying the advertising bills. Thus, it will result in account bans at advertising platforms like Google Ads and Facebook Ads.
Media buyers should pay attention to choosing a payment card and always verify the BIN of a card before using it. One way to accomplish this is by using a BIN checker, which allows the user to enter a BIN and retrieve information about the issuing bank and the card type, such as Visa or Mastercard.
One strategy that media buyers can use to avoid risk-payment bans is to employ cards from major banks since these cards are less likely to be connected with fraudulent activities. Another strategy is to use cards with exclusive BINs since these cards are less likely to be blacklisted by advertising platforms. Cards with trusted BINs can be found at renowned services such as PST.NET.
It is important to note that not all BINs are created equal. Some BINs are associated with higher credit limits, such as Visa Premium Credit or Mastercard World. Therefore, it is advisable to select cards with high credit status since they provide better outcomes and more flexibility in media buying activities.
In conclusion, BINs are an essential aspect of media buying. Media buyers must understand what BINs are, how they relate to payment card transactions, and how they can impact the success of media buying campaigns. By employing strategies such as using cards from major banks, using cards with exclusive BINs, verifying BINs before using cards, and using cards with high credit status, media buyers can avoid risk payment bans.